Why workwith Axe More than just a keynote. More inspiring than a workshop. Change management and leadership facilitation in Singapore, and across Asia.

A trusted partner helping leaders and teams achieve bold goals in uncertain environments.

The measure of success

Change management for leaders and teams in Singapore

Success for me isn't measured purely by the applause at the end of the keynote.

It's measured by what happens next.

Whether that's teams making better decisions, sharing and aligning around a common language or organisations inviting me back to build on the momentum we've created together.

Every Axeperience is designed to create experiences people love, equip them with practical frameworks they can use immediately and create meaningful change that lasts.

Why organisations keep inviting me back

It's becoming a trusted partner.

The most rewarding part of my work isn't just delivering memorable one-off events.

Many organisations first engage me for a keynote or leadership programme. Over time, those engagements grow into broader partnerships because they want more than inspiration; they want learning that people remember, apply and continue talking about.

Why Axeperiences work

Three principles drive every Axeperience

01

People love them.

Fully immersive experiences create genuine emotional engagement, engaged people learn more!

Participants at a round table with their hands in the air, laughing during an Axeperience

02

People use them.

Every Axeperience provides practical frameworks and a shared language that can be applied immediately.

A team leaning across a table, working through a task together during a leadership session

03

People remember them.

The greatest impact happens after the event, when the ideas become part of everyday conversations and decisions. My stories and frameworks are leveraged and talked about months and years after the event!

Delegates in conversation at their tables between two parts of a session

How organisations typically work with me

Every partnership is different, but many evolve like this

Grant 'Axe' Rawlinson delivering a keynote to a seated corporate audience in Singapore
  1. High-impact KeynoteStep one
  2. Leadership DevelopmentStep two
  3. Culture & StrategyStep three
  4. Team AxeperiencesStep four

Wherever we begin, the goal is the same: creating momentum that becomes embedded in the way leaders and teams think, communicate and perform.

Trusted by

Organisations around the world

Shell
SAP
KPMG
Deloitte
McDonald's
Standard Chartered
S&P Global
RBC
Databricks
Figma
Fitbit
3M
Diageo
Aon
Marsh
Platts
Oiltanking
St James's Place
Kuehne+Nagel
Allegis Global Solutions
Big Dutchman
Sierra
Outward Bound Singapore
Royal Geographical Society

Also HP Enterprise, Anglo American and the Supreme Court of Singapore.

What clients say

Three engagements, in their words

Conference keynote

“A perfect way to kickoff our annual Sales and Marketing conference.”

Nikhil KharooFitbit

Leadership development programme

“You know the session works when two months later you are still using the techniques he coached you on.”

Michael KimSpotify

Team Axeperience

“No one wanted the session to end, there were so many learning points which you can apply to everyday life.”

Greg AtherstoneTallRock Capital

Next step

Let's start the conversation

Whether you're planning a conference, developing your leaders or building a stronger team, let's create an Axeperience that delivers meaningful results long after the event is over.